EURO 2024

BRAND IDENTITY

2017

 \ competition entry

The main task was to create from scratch a new distinctive typeface. In the process of generating this typeface I restricted myself to using only 3 primitive shapes (rectangle, square & quadrant).

 

The core values are emanated within the details of the zero in "2024".  Here lies a convergence of 3 different images; the pitch in the centre indicating that it is football related, the "0"  itself as part of the "2024" text, and within the stroke you have circles purposely placed on top, which in a whole produce figurative geometric representations of people holding hands - again pushing the mantra of unity within football.

 

It gives equal recognition to the fact that everyone (including the supporters & players) are interdependent within the competition - meaning that you can't have supporters without the players and the players without the supporters.

ALL RIGHTS RESERVED MMXIX

CUSTOM TYPEFACE

LOGOMARK BREAKDOWN